A luxe Ultimat Vodka launch party held on the glam rooftop of the fave Hollywood hang The Kress, drew stars like Kim Kardashian, "90210's" Brandon Michael Vayda, "CSI Vegas" Zach Abel, Heidi Montag and Spencer Pratt (with "The Hills" camera crew in tow). They were joined by "General Hospital's" Brandon Barash, "Days of Our Lives" Geoffrey Reeves, model Lisa D'Amato, actress Jasmine Dustin, Peter Fonda, and John Paul DeJoria of Paul Mitchell. Adam "DJ AM" Goldstein was back to work spinning late into the night as partygoers sipped delish Ultimat vodka cocktails al fresco, drinking in 360-degree views of L.A.'s skyline.